New York, NY — Dancehall pioneer Kranium released the highly anticipated music video for his hit song “Gal Policy” today (24th September). The visual highlights the crooner’s sensual side while flexing a no holds barred attitude. Director Mills Miller captures comedian and actress Danny Deuces of BET’s Hustle In Brooklyn in an authentic light, made even more real with styling by Venus Rose. The combination brings a natural flavor to the modern lover’s theme, a tale that tells it like it is. The depiction of strong, smart, independent women today also indulging in some action sans commitment is explored as the artist plays the role of Dr. Kranium – a sexual therapist providing unconventional advice the best way he knows how…
The song had an overwhelming level of momentum and over performed consistently throughout the quarantine/global shutdown, particularly when other songs/artists could not. “Gal Policy” racked in over 14M views on the lyric video, charted Top 20 in over 20 different islands on iTunes, hit #1 on the Shazam charts (NY), and is currently trending on charts in the UK. It’s a noteworthy accomplishment because typically Dancehall songs are meant to be enjoyed in a social setting, often a party vibe, yet this song managed to chart week to week without having those elements.
Over the summer, Kranium also dropped a remix of the song with Nigerian singer Tiwa Savage which you can listen to here: Gal Policy Remix (YT)
Since hitting the airwaves, “Gal Policy” became the sound of summer 2020 so it’s only right that the Melody Gad give us the perfect follow up. A record titled “Through The Window”, that has us anxiously intrigued. Fans will have to wait a bit to hear the song in full, but should follow him on Instagram @Kranium and turn on their notifications to hear an official snippet, set to release this week – a prelude to the full track release next week.
Kranium is tied to Atlantic Records, having released multiple projects under the label to include twelve-track LP Midnight Sparks, which featured his previous 2019 hit “In Charge.” The melodies and innuendoes highlight his talent in striking a balance in the presentation of musical elements. There are whispers of a new project coming later this fall – so stay tuned for more from the New York based, Jamaican born, Melody Gad.
Stay tuned for our interview with Kranium coming soon.